A personal message from Yoli Founder Daren Falter “‘burn the ships’ the rest of the story”
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How to Select a Network Marketing Company E-ZINE
By DC Falter www.networkmarketingbook.com V1.6
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Dear Prelaunchinsider.com Reader,
Let me share with you how I burned my ships ad WON in network marketing.
I call this article motivation through desperation.
Flash back over a decade ago and picture a young married couple just starting out in life. We were blessed with twin daughters about a year and a half after we were married. For a while, we struggled with entry-level jobs consisting of everything from shift manager at Burger King, to secretary at a steam plant, to assisting in the office of a Japanese sports academy and trade school. Neither one of us had a college education though I was trying to squeeze a few classes in here and there while working full-time and attempting to start a successful home-based business. After a few years of swapping child care responsibilities and working opposite schedules, we both found ourselves working as state government employees at a large agency building in Lacey, Washington. Sandy had the fancy job working as an administrative assistant in the press office up on the third floor where all the executives were hanging out. I, on the other hand, was confined to front desk working as a recep
tionist for the entire building of several thousands employees. We were forced to place our twin daughters in daycare while we tried to figure out how we were going to get Sandy home full-time to be a homemaker and nurturer of our babies.
It was interesting to hear the conversations that went on in Sandy’s office when we started talking about families and future plans. It was common to hear things like, “My salary barely covers my daycare bill, but I’d go crazy if I had to be home with my children all day long” and “Wow, you had twins? Now you really have your hands full with work and babies. At least you have your entire family over with in one pregnancy!” My personal favorite was, “I can’t believe you’re considering more children. What are you going to do about your career?”
My reply to these statements might have been, “What kind of mother wouldn’t want to be home with their children?” and “Who said we were done having children just because we had twins?” and, “Did you ever consider that Sandy may not want a career if it takes her out of our home. Furthermore, what ‘career’ are you referring to? I know you’re not talking about this lousy job you’ve slaved over for the last 15 years? What do you have to show for it? Is this the career you’re defending, and weighing against life as a mother and home-maker?” Of course, we would never speak these thoughts to these “career women” for fear of scarring them for life. But we would talk about it sometimes on the way home from work and Sandy would be in tears. All she wanted was to be home with her babies.
Sandy and I had spent enough time with many of these people to know them well enough. Although many of these individuals were fantastic people with incredible family values and meaningful lives, most of them were working on second and third marriages, complaining about delinquent children, suffering horrible health problems, and experiencing financial meltdown. Most of them would complain about their work conditions while, year after year, gaining seniority in their jobs and taking a free ride on the taxpayer’s dollars.
When your future looks bleak, it’s time to make a change!
As we worked in this government job, we began to gain a better vision of what we could expect if we made this our career. We knew the pay scales and benefits plans. One of Sandy’s jobs as an assistant was handing out salary checks for employees in the executive wing and posting job announcements. We both knew approximately what nearly everyone in the agency was making monthly including the director of the agency. We were very concerned at the prospects of how long it might take to climb the agency ladder and start experiencing the benefits of upper management. Even from the vantage point of our entry-level jobs, this did not look appealing at all. I started imagining working in this situation for the rest of my life. I began to realize that it might be like this in corporations or government agencies everywhere throughout the entire country. My wife and I were both terrified at the prospect of being employees for the rest of our lives. We knew something had to change.
You see Prelaunchinsider.com Reader, my wife and I both come from large, traditional, religious families. We were raised in one income households where Dad provided for the family through a job or business and mom was always home to nurture children, prepare meals, and manage the household. We desired the same lifestyle, but suddenly began to realize as adults that not very many families could afford these traditional lives anymore, especially families with no college degrees and no prospects for any jobs that could provide a decent living. Sandy started to become very discouraged as she realized how long she would have to work before we could even afford to purchase a small starter home and quit her job so she could raise her own children.
The last straw…
I think the boiling point came when I realized how much we were spending on daycare and suddenly we were expecting our third child, who we absolutely planned for and anticipated with joy. But at the time, our twin daughters were starting to crawl and talk and do all of those wonderful things that babies do. Dropping off and picking up our girls from daycare was a daily reminder that we had missed their precious first steps, or first words that every parent cherishes. We had missed comforting them when they got hurt and caring for them the way only parents can. Now we were starting to imagine putting a third child into day care and we couldn’t figure out how we were going to squeeze out more money at the end of the month when we were not even making it with our current situation. How were we going to be able to afford a bigger apartment with another bedroom? How could we ever dream of purchasing a home? How could we bear to now leave three children with caregivers while we wen
t to jobs that we didn’t want to be at in the first place?
Suddenly, something snapped in me and I changed. I suddenly took upon myself full responsibility to get my family into a better situation, and fast! I had already been dabbling in home-based businesses for several years with sketchy results. But this time, it was different. For some reason, I knew it was now sink or swim. I was determined to learn how to swim, or die trying.
I did something that year that still stirs up controversy among people who know my story. I dropped out of college. I just didn’t have the time to pursue school and my new business commitment at the same time. Now I’m not condoning this, or encouraging anyone to drop out of school. I still think you should “be cool” and stay in school. But at the same time I was sure I was making the right choice for me at the time. You see, I had to remove all of my excuses and all of my escape routes. I was committed to my dream and there was no turning back. Maybe I can explain it in an allegory.
In 1519, the Spanish explorer Hernan Cortez sailed his fleet of 11 ships into the Harbor of Veracruz, Mexico. It was common practice in those days to leave guards with the ships, as they might be needed to later return to the Old World for supplies or, if necessary, to retreat from the enemy. But Cortez came for victory. He didn’t care about having options. He didn’t want his soldiers to have any doubt about their mission, so he gave the orders to burn the ships. Cortez ensured that conquest was the only means of survival for all of his men by providing no possibility of retreat. Failure was not an option.
Prelaunchinsider.com Reader, I knew that if I wanted to be successful in my business, I had to start burning my ships, and maybe even a few bridges. I remember people telling me, “even if you think you want to build a business instead of finish a degree, you should get your degree so you have something to fall back on.” My feeling was, if I have any way of escaping from my problems when business building gets tough, I’ll likely “fall back.” Though it seemed foolish to many of my associates at the time (and probably still does) I feel it was one of those moments of truth. Again, it wasn’t the act of leaving school that was significant; it was the act of total commitment to my purpose, and the shedding of all excuses for failure.
DC Falter, Author
How to Select a Network Marketing Company
www.networkmarketingbook.com
Copyright ©2009 DC Falter Marketing, Inc. ALL RIGHTS RESERVED
ATTENTION: Breaking News!
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With a background in the Seminar Industry and 12 years of Noteworthy Success in Network Marketing Kingsley is the Author of “Split Second Marketing” & “Your Extreme Advantage”. You can listen to them FREE at www.usahomebusinessexperts.com
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