A personal message from Yoli Founder Daren Falter ” What does Len Clements have to say about my book?”
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How to Select a Network Marketing Company E-ZINE
By DC Falter www.networkmarketingbook.com V1.1
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Dear Prelaunchinsider.com Reader,
Read what Network Marketing Consultant Len Clements has to say about How to Select a Network Marketing Company.
Foreword To How to Select a Network Marketing Company
by Len Clements
I read the first edition of Daren’s book “How to Select a Network Marketing Company” back in 1998 – and I wasn’t impressed. Oh, I was impressed with Daren, and still am. I’m a fan of anyone who adores statistical analysis and enjoys pragmatically researching MLM and its companies as much as he does. Unfortunately, that’s a very short list. This business needs more Daren Falters.
But back to 1998.
The first thing that struck me as blatant hyperbole, which Daren is otherwise loathe to practice, was the first line of the fourth paragraph of the Foreword – back then written by Daren himself. He had the audacity to exclaim that, by reading his book, you would learn how to “pick a winning network marketing company every time.” The emphasis is original and, I thought back then, optimistic at best, delusional at worst. But now it’s 2007, Daren’s been in the biz almost two decades now – and he’s picked a winning network marketing company every time!
That same paragraph went on to promise the reader they’d learn how to evaluate and select a network marketing company based on “facts, not hype.” This was around the time I was conducting my “Facts & Myths of Network Marketing” seminars and running my “Anti-Hype” ads throughout the MLM media. How could I not at least admire and respect his intentions? After all, this is an industry where, as unfortunate and cynical as this may be to admit, we often put ourselves at a marketing disadvantage by telling the truth. To give an honest, realistic presentation of our products and opportunity and still be competitive we can’t simply ignore the hype we compete against, we have to fight back! We have to expose it. Like revealing how a magic trick works, we have to reveal the illusion and thus eliminate its power to persuade. That’s why the hyper majority don’t like guys like Daren. What he does takes guts.
But what really stuck in my craw back in ‘98 was Daren’s “Top MLM Companies” list, based on his “objective” analysis. This was the first time that Daren listed them in descending order of preference (they’re usually alphabetical). And low-and-behold, the company he was a distributor for was first on the list! What a surprise. But Daren’s credibility loss was short lived. Not long after, by popular demand, I rated all the best companies in the industry and published my own Top Ten list on my web site. And low-and-behold, the company I was a distributor for was number one on the list. I was also challenged for not being objective and displaying bias in choosing the order of my picks. I would always respond, quite sincerely and confidently, that I wasn’t rating my company highly because I was in it, I was in it because I rated it so highly. After all, I would rhetorically ask my challengers, doesn’t it make sense that I would join the company I thought was the best one?
Hmmm.
Okay, but then there was the issue of “due diligence”. I spent years of genuine full time research on this business, and had surveys of over 5,000 distributors (over 7,000 now), a meta-analysis of many other industry surveys, interviews with dozens of MLM company CEOs and thousands of prospects, thorough reviews of hundreds of companies and pay plans, and years of practical experience to back up my findings. Surely no one else had done that, or was even capable of it (or so I arrogantly thought at the time). So, after finishing Daren’s book, my ego and I were faced with the possibility that, perhaps, Daren’s statistics, analysis, theories, conclusions, and company ratings were almost identical to mine, due to a series of literally hundreds of amazingly accurate wild guesses.
Or, maybe he actually knows what he’s talking about.
Len Clements
Founder & CEO
MarketWave, Inc.
www.marketwaveinc.com
Wasn’t that funny, Prelaunchinsider.com Reader? I love Len’s sarcasm and his unique writing style. One of my favorite network marketing books in the entire world is Inside Network Marketing by Mr. Clements. You can purchase this book at www.marketwaveinc.com. You’ll learn more about the network marketing industry in these pages than just about anything you can read on the subject.
See you next time.
DC Falter, Author
How to Select a Network Marketing Company
www.networkmarketingbook.com
Copyright ©2009 DC Falter Marketing, Inc. ALL RIGHTS RESERVED
ATTENTION: Breaking News!
Daren Falter will be launching a new company called Yoli. We will be introducing an incredible new nutritional formula in the form of a delicious functional beverage using Mikel Anderson’s patented Blast Cap Technology. The founders of Yoli are Robby Fender, Daren Falter, Rick Eisele, Corey Citron, and Michael Prichard. To find out more about Yoli Blast Cap Technology, visit www.prelaunchinsider.com
Kingsley Ennis is one of the few “hand selected” FOUNDING DISTRIBUTORS that are helping to launch this new company … and you can join him and one of the fastest growing teams in all of Yoli at the very beginning of this great network marketing adventure!
With a background in the Seminar Industry and 12 years of Noteworthy Success in Network Marketing Kingsley is the Author of “Split Second Marketing” & “Your Extreme Advantage”. You can listen to them FREE at www.usahomebusinessexperts.com
QUESTIONS ABOUT YOLI? Email kingsley@goyoli.com or call 717-303-5710.