Yoli Blog “Daren’s MLM Company Test: Introduction.”
THE MLM COMPANY TEST: Introduction
By Daren C. Falter
Which Criteria is the Most Important?
In my seminars, I test my audiences to see if they are thinking like pros or thinking like novices. I ask them to repeat back to me the six important criteria for selecting a company. They tell me mindset, product industry, timing, compensation plan, management team, and product integrity. They always seem to get that part right. But when I ask them, “Which one criterion is the absolute most important of all?” I always get a split decision. I get six different answers every time! Do you want to know the real answer? Well, the truth is that they are all important, and you can’t be missing even one piece of this puzzle if you want a whole company.
Do you remember the story of the six blind men from Chapter Three? The six blind men each felt a different part of the elephant and although they were all touching an elephant, they thought they were each touching something completely different. As I mentioned before, a company is just like the elephant. It’s not whole and complete without all six of these vital parts or keys. Make sure you understand the importance of all of these criteria and how they make a company complete.
However, choosing the best company management may be the most important criterion of all for selecting the right company. After all, isn’t it the people who make the products, design the compensation plans, and make the decisions? It’s the people running the company that affect the longevity and viability of the company. And if you have great people, you’re always going to have great products, a great pay plan, growth, and stability.
Selecting a Company Report Card
Here are the six criteria used in my previous study. I designed a comprehensive testing procedure to help you assign letter grades to each company in each of these six areas.
Final Exam Overview: Six Criteria for Selecting the Best Company
Learn to think like a marketing pro, to acquire and keep customers. This test will determine whether or not you were paying attention in Chapter Three. This test is pass/fail, and if you fail, you need to go back to Chapter Three and study it again before proceeding.
Key #2 Test: Product Industry
Which product or service should you represent and why? Which industries should you avoid altogether? See how each industry scored in my evaluation and the letter grades assigned to each. Apply this grading system to the product industries represented by the company you’re evaluating.
Key #3 Test: Timing
What are the phases of growth in a direct sales/network marketing company? During which phase of a company’s product life cycle should you join that company? Here’s a refresher on when to join a company. See where the company you’re evaluating fits in.
Key #4 Test: Compensation
What are the most common distributor compensation plans in the market today and which plans are the best (and the worst)? Which compensation plan does the company you’re evaluating have, and can you identify any red flags associated with the compensation plan?
Key #5 Test: Company Leadership
How do I effectively evaluate a company and its corporate leadership/ownership? Also, discover how legally compliant the company is with governmental regulations. Spend some quality time with this test. Be honest with your answers. If you don’t know enough about the management team to do a thorough evaluation, take the time to find out, or hire a reputable network marketing consultant.
Key #6 Test: Product Integrity
What makes one specific product or product line better than another? How can you select the best product for your home-based business without having expertise in that product industry? Use this in-depth evaluation process to score the product you’re evaluating. Take the time and do the work necessary to thoroughly evaluate the product and search for red flags.
By assigning values to each of the possible options in each of these top six categories, I’ve created a rating system for network marketing companies based on my preferences among each category. Simply select the company you want to evaluate and put that company to the test. Produce your own report card for each of the companies you are evaluating. The results may surprise you.
About the Author
Daren C. Falter is the author of the network marketing industry-wide best seller How to Select a Network Marketing Company. Daren has been a consultant to the network marketing industry for over 12 years and a student and participant for over 20 years. Daren has built downline organizations into the tens of thousands of distributors with several different companies. Daren is a popular convention speaker and trainer. You can visit Daren online at his blog at www.networkmarketingreview.com. You can also order Daren’s best-selling MLM book at www.networkmarketingbook.com.
Daren recently launched a new network marketing company, Yoli, Inc., near Salt Lake City, Utah. Daren and his four partners are excited to introduced the worlds most nutritious beverage using patented BlastCap™ Technology. For more information about Blast Cap Technology, Blast Caps, or Yoli, visit Yoli at www.prelaunchinsider.com.
Copyright ©2009 DC Falter Marketing, Inc. ALL RIGHTS RESERVED
ATTENTION: Breaking News!
Daren Falter will be launching a new company called Yoli. We will be introducing an incredible new nutritional formula in the form of a delicious functional beverage using Mikel Anderson’s patented Blast Cap Technology. The founders of Yoli are Robby Fender, Daren Falter, Rick Eisele, Corey Citron, and Michael Prichard. To find out more about Yoli Blast Cap Technology, visit www.prelaunchinsider.com
Kingsley Ennis is one of the few “hand selected” FOUNDING DISTRIBUTORS that are helping to launch this new company … and you can join him and one of the fastest growing teams in all of Yoli at the very beginning of this great network marketing adventure!
With a background in the Seminar Industry and 12 years of Noteworthy Success in Network Marketing Kingsley is the Author of “Split Second Marketing” & “Your Extreme Advantage”. You can listen to them FREE at www.usahomebusinessexperts.com
QUESTIONS ABOUT YOLI? Email kingsley@goyoli.com or call 717-303-5710.
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