Yoli Founder Daren Falter announces his “Top MLM Industry Rankings.”
How to Select the Right Product Industry
Bird’s Eye View of MLM’s Top Industries
Top One Hundred Companies Snapshot
By Daren C. Falter, Author of How to Select a Network Marketing Company
Before I updated my study, I took a bird’s eye view snapshot of the industry. I generated a list of the top one hundred most successful and popular network marketing companies in existence today. These companies represent over 90 percent of the product volume and profits flowing through network marketing. Companies qualified to be on the list through annual sales volume, longevity, total number of distributors, good press, and solid marketing. For fun, I broke these companies down by industry. The results are very interesting.
I found that seventy-five out of these one hundred companies were primarily marketing nutritional supplements, although about one third of these companies also had personal care products in their line as a secondary focus. Only nine of these companies lead with personal care product and/or cosmetics, while three focused on household consumables, two were telecom companies, and two focused on financial services. Not only is nutrition still the king of the hill, but compared to the last edition of this book, nutrition is actually gaining ground in overall sales and retention while all of the rest of these industries have fallen back substantially.
Top One Hundred Companies Snapshot Study—Primary or Core Product Line
75% Nutritional Supplements (34% of these companies also have personal care as a secondary focus)
9% Personal Care/Cosmetics (43% of all companies reviewed had nutritional products as a
complimentary line)
3% Household Products (as a flagship)
2% Telecomm
2% Financial Services
9% Other
The Final Score
Based on a review of the above criteria, here is a list of industries ranked in order of profitability, stability, and long-term growth potential.
The A List: Top network marketing product industries
• Nutritional Supplements and Health Products
• Personal Care Products (Skin Care, Hair Care, Body Care)
The B List: Other popular, less profitable, less stable industries
• Household Products (if products are very unique and environmentally friendly)
The C List: Alternative MLM industries with some exposure and appeal, but not yet stable
• Telecommunications (residential and commercial long distance, pre-paid cards, cell phones)
• Financial Programs (financial planning, debt elimination, investments, asset protection)
• Travel and Vacation Programs
• Legal Services (identity protection, pre-paid legal services, wills)
• Buying Clubs and Catalog Shopping
The D List: Industries with extremely limited exposure in network marketing
• Computer Hardware and Software*
• Internet Access and Services (hosting, dial-up, marketing)*
• Books, Reports, Newsletters, and Publications
• Water and Air Filters
• Buying Clubs and Catalog Shopping*
• Lead Generation Programs
• Jewelry, Gold, Silver, and Collectibles
• Satellites (Hardware and Service)
• Automobile and Auto-Care Products
• Home and Personal Security Products
• Electronics and Appliances
• Grocery and Coupon Programs
• Information Services*
• Clothing, Fashions, and Lingerie
• VideoMail Services
*Up-and-coming industries with future potential, yet absolutely not proven in today’s market
About the Author
Daren C. Falter is the author of the network marketing industry-wide best seller How to Select a Network Marketing Company. Daren has been a consultant to the network marketing industry for over 12 years and a student and participant for over 20 years. Daren has built downline organizations into the tens of thousands of distributors with several different companies. Daren is a popular convention speaker and trainer. You can visit Daren online at his blog at www.networkmarketingreview.com. You can also order Daren’s best-selling MLM book at www.networkmarketingbook.com.
Daren recently launched a new network marketing company, Yoli, Inc., near Salt Lake City, Utah. Daren and his four partners are excited to introduced the worlds most nutritious beverage using patented BlastCap™ Technology. For more information about Blast Cap Technology, Blast Caps, or Yoli, visit Yoli at www.prelaunchinsider.com.
Copyright ©2009 DC Falter Marketing, Inc. ALL RIGHTS RESERVED
ATTENTION: Breaking News!
Daren Falter will be launching a new company called Yoli. We will be introducing an incredible new nutritional formula in the form of a delicious functional beverage using Mikel Anderson’s patented Blast Cap Technology. The founders of Yoli are Robby Fender, Daren Falter, Rick Eisele, Corey Citron, and Michael Prichard. To find out more about Yoli Blast Cap Technology, visit www.prelaunchinsider.com
Kingsley Ennis is one of the few “hand selected” FOUNDING DISTRIBUTORS that are helping to launch this new company … and you can join him and one of the fastest growing teams in all of Yoli at the very beginning of this great network marketing adventure!
With a background in the Seminar Industry and 12 years of Noteworthy Success in Network Marketing Kingsley is the Author of “Split Second Marketing” & “Your Extreme Advantage”. You can listen to them FREE at www.usahomebusinessexperts.com
QUESTIONS ABOUT YOLI? Email kingsley@goyoli.com or call 717-303-5710.
Have you heard of these companies? Monavie, Xango, Nuskin, Usana, Tahitian Noni, Freelife, Melaleuca, Max International, Agel, Send Out Cards, Vemma, Scent-Sations, Forevergreen, Pharmanex, Isagenix, Univera, Herbalife, Amazon Herb, Arbonne, Mary Kay, Vitamark, New Vision, Unicity, Mannatech, Oxyfresh, 4 Life Research, Longevity, Life Plus, Forever Living, Forever Green, Youngevity, Nikken, Immunotech, Reliv, Shaklee, Nature’s Sunshine, Pre-Paid Legal, NSA, Amway, Quixstar, Cyberwize, Gano Excel, Genewize, Goyin, Kiiera, Legacy, Life Force, Market America, Matol, Neways, Nuriche, Ocean Grown, Qivana, Sibu, Sisal, Stemtech, Visalus, Waiora, Young Living, Zurvita, Trump Network. Visit www.networkmarketingreview.com for commentary and reviews.