Yoli Founder Daren Falter answers the question “Is Your Product Emotional?”
How to Select the Right Product Industry
Daren’s 7 Success Secrets to Selecting the BEST PRODUCT in MLM
PART I: Daren’s Wealth Formula – E stands for EMOTIONAL
By Daren C. Falter
Your Product Must Be Emotional
Think about products that can create an emotional reaction. How about a skin care product that reduces the appearance of age spots, crow’s feet, and other signs of aging? What about a chocolate bar that gives you energy, provides antioxidants, and isn’t fattening? How about a nutritional supplement that helps reduce the inflammation and pain of arthritis? Have we mentioned lingerie? How about swimwear that helps you look slimmer? And while we’re on the subject, what price can you place on a girdle?
What about a pair of shoes that look just like the ones your favorite movie star wore in your favorite movie? How about a perfume that reminds you of the scent your spouse wore on your wedding day or honeymoon? What about a product that tastes great, and helps you lose weight? And don’t forget one of the ultimate emotional products … jewelry! If your heart stirs when you think of the benefit of the product, you’re now emotionally attached to the brand at any price. Keep in mind that you can not make any statements about your product that would be considered forbidden by the FDA or FTC. Although I cover some of the FDA and FTC guidelines in Chapter 9, it’s important for all network marketing distributors to understand FDA and FTC laws. Visit www.networkmarketingbook.com/links for links to the FDA and FTC websites.
Now think about some products that have limited emotional attachment. I think of telecommunications services. People generally shop price on long distance service and couldn’t care less if they’re on one network or another as long as the call goes through (which it always does). Cell phone service is also limited in emotional branding since it really comes down to coverage and price. I also think about household cleaners and consumables. Companies marketing products like gasoline, grain, eggs, pork bellies, lumber, and other commodity products can find it difficult to establish long-term customer attachment. Price becomes a major factor with non-emotional brands.
Emotion Question: Does your product induce a positive mental or physical change that results in an immediate emotional attachment to your brand?
About the Author
Daren C. Falter is the author of the network marketing industry-wide best seller How to Select a Network Marketing Company. Daren has been a consultant to the network marketing industry for over 12 years and a student and participant for over 20 years. Daren has built downline organizations into the tens of thousands of distributors with several different companies. Daren is a popular convention speaker and trainer. You can visit Daren online at his blog at www.networkmarketingreview.com. You can also order Daren’s best-selling MLM book at www.networkmarketingbook.com.
Daren recently launched a new network marketing company, Yoli, Inc., near Salt Lake City, Utah. Daren and his four partners are excited to introduced the worlds most nutritious beverage using patented BlastCap™ Technology. For more information about Blast Cap Technology, Blast Caps, or Yoli, visit Yoli at www.prelaunchinsider.com.
Copyright ©2009 DC Falter Marketing, Inc. ALL RIGHTS RESERVED
ATTENTION: Breaking News!
Daren Falter will be launching a new company called Yoli. We will be introducing an incredible new nutritional formula in the form of a delicious functional beverage using Mikel Anderson’s patented Blast Cap Technology. The founders of Yoli are Robby Fender, Daren Falter, Rick Eisele, Corey Citron, and Michael Prichard. To find out more about Yoli Blast Cap Technology, visit www.prelaunchinsider.com
Kingsley Ennis is one of the few “hand selected” FOUNDING DISTRIBUTORS that are helping to launch this new company … and you can join him and one of the fastest growing teams in all of Yoli at the very beginning of this great network marketing adventure!
With a background in the Seminar Industry and 12 years of Noteworthy Success in Network Marketing Kingsley is the Author of “Split Second Marketing” & “Your Extreme Advantage”. You can listen to them FREE at www.usahomebusinessexperts.com
QUESTIONS ABOUT YOLI? Email kingsley@goyoli.com or call 717-303-5710.
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