Yoli Founder Daren Falter article “Selecting a Top Distributorship.”
The Six Criteria for Selecting a Top Distributorship
By Daren C. Falter, Author of How to Select a Network Marketing Company
Rather than simply running through the criteria I used for selecting the best company in network marketing, I want to walk you through the evaluation process, step-by-step. It’s valuable for network marketers to understand the importance of each criterion. You can use this system to rate any network marketing business venture.
Listed below are the Six Keys or criteria we will review in this article and future articles. Associated with each key are some of the critical questions that my articles will answer. Don’t worry if you don’t understand the question before reading the chapters associated with each criterion or key. But keep in mind that eventually understanding these questions and their answers is critical to your success in network marketing.
Key #1: Profit Mindset – How to Think Like a Marketing Pro
In order to be able to recognize a good opportunity, you must be thinking with a marketing mind. This section will help you understand how successful home business owners think about success and money. Adopting these same beliefs and philosophies is your first step in selecting the right company.
• What is your main reason for starting and maintaining a successful business?
• What is the difference between business ownership and self-employment?
• Would you rather be right or rich? Is ego more important than profits?
• What message is the marketplace sending you every day?
• Are you coachable enough to effectively apply what you learn in this book?
Key #2: Product Industry-What to Sell, and Why
The term product industry refers to the type of product or service you will be selling through your independent distributorship.
• Should I select a product company or a service company?
• Which product or service will produce the largest income for me?
• Should I go with a new idea or go with something proven?
• Which industries are absolutely not viable this year?
• What role do trends play in selecting a product industry?
• Should I choose a Baby Boomer industry, or does it matter?
Key #3: Timing-When to Join a Company
Many distributors learn how to think like a marketing pro, and how to pick a winning product industry, but they fail when it comes to selecting the right time to join a company. Getting started too early or too late can be detrimental to your success.
• During which phase of growth should I join a company: the start-up phase, the momentum phase, or should I wait unit the company is mature and stable?
• Should I get involved with a ground floor opportunity?
• Is there such a thing as market saturation?
Key #4: Compensation-How to Scrutinize a Pay Plan
There are many different ways to be compensated in network marketing, but not all of the compensation plans are created equal. Discover the differences between the different plans, which plans to look for, and what to watch out for.
• How much commission should I earn as a distributor?
• Which distributor compensation plan is the best? Why?
• What is the difference between the breakaway, binary, unilevel, or matrix plan?
• How can I identify these different plans and how do they compare?
• Which plan has the best track record? Which plan has the worst?
• What is a hybrid, or a 2-Up, compensation plan? How does it work?
• Can a plan pay out too little or too much?
Key #5: Company Leadership-Who are You in Business With
This could be the most important topic of this entire book. You must learn how to investigate a company’s ownership and management team before you get involved.
• How can I tell if a company’s management team has high integrity?
• Is it important for the company to be debt-free?
• Is it important for the company to own its own products and facilities?
• Is it an advantage to be involved with a publicly traded company or a private company?
• How can I find out if the management team is experienced, competent, and committed?
Key #6: Product Integrity-How to Scrutinize a Product
We’ve already covered the different product industries available through network marketing and which ones are the best. Now we’ll go into detail on how to scrutinize a specific product.
• What makes one specific product or product line better than another?
• How can I select the best product for my home-based business without having expertise in that product industry? Which of the four hundred scrutinized products ranked among the top twenty?
• How can I find the time to study and compare all of these products?
• How can I find out if a product is dangerous or controversial?
• Which product is right for me?
Have you asked yourself the questions in this survey? If not, go back and ask each question and really think about the answers. Read every bullet point. Can you honestly answer these questions right now without doing any additional research? Do some of the questions confuse you? Did you know that if you select a company without knowing the answers to these questions, you’d likely fail within months? All of the answers to these questions are buried right here in my articles and book. It’s time to start digging.
About the Author
Daren C. Falter is the author of the network marketing industry-wide best seller How to Select a Network Marketing Company. Daren has been a consultant to the network marketing industry for over 12 years and a student and participant for over 20 years. Daren has built downline organizations into the tens of thousands of distributors with several different companies. Daren is a popular convention speaker and trainer. You can visit Daren online at his blog at www.networkmarketingreview.com. You can also order Daren’s best-selling MLM book at www.networkmarketingbook.com.
Daren recently launched a new network marketing company, Yoli, Inc., near Salt Lake City, Utah. Daren and his four partners are excited to introduced the worlds most nutritious beverage using patented BlastCap™ Technology. For more information about Blast Cap Technology, Blast Caps, or Yoli, visit Yoli at www.prelaunchinsider.com.
Copyright ©2009 DC Falter Marketing, Inc. ALL RIGHTS RESERVED
ATTENTION: Breaking News!
Daren Falter will be launching a new company called Yoli. We will be introducing an incredible new nutritional formula in the form of a delicious functional beverage using Mikel Anderson’s patented Blast Cap Technology. The founders of Yoli are Robby Fender, Daren Falter, Rick Eisele, Corey Citron, and Michael Prichard. To find out more about Yoli Blast Cap Technology, visit www.prelaunchinsider.com
Kingsley Ennis is one of the few “hand selected” FOUNDING DISTRIBUTORS that are helping to launch this new company … and you can join him and one of the fastest growing teams in all of Yoli at the very beginning of this great network marketing adventure!
With a background in the Seminar Industry and 12 years of Noteworthy Success in Network Marketing Kingsley is the Author of “Split Second Marketing” & “Your Extreme Advantage”. You can listen to them FREE at www.usahomebusinessexperts.com
QUESTIONS ABOUT YOLI? Email kingsley@goyoli.com or call 717-303-5710.
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