Yoli Pre Launch MLM – PreLaunchInsider.com Official Blog!

25 Keys to Selecting the BEST Product in MLM

By Daren C. Falter

So many people approach me all the time and ask me how to effectively research and scrutinize a product line to make sure they’re selecting the absolute best product. I’ve put together a list of 25 suggestions that will help you review products and select the best without a background in biochemistry or rocket science.

1.   You have the power to research and the power to reason your way to the truth in network marketing. By researching others’ research, you can become an armchair expert in dozens of fields of study and create a well-rounded base of knowledge and wisdom.

2.   Read the most respected and universally recognized books about the products in your industry of choice. If most of these scientists agree on certain points and findings, you can be quite certain that this is true doctrine.

3.   Ask yourself, “If people did not receive any kind of monetary incentive for promoting this product or service, would people still buy this product or service at this price? Would the product still be in high demand?” If you can answer yes to this question, you’ve passed the acid test.

Health and Nutrition Industry

4.   While it’s true that over 65 percent of the four hundred companies I reviewed were nutritional companies, top economists concur that health and wellness is the most viable industry in direct sales.

5.   With the Baby Boomers entering their fifties, this industry will continue to explode for the next twenty years. It’s important to note that the Baby Boomers are very wise consumers. They demand quality and value, and they are tough to fool.

6.   Here are some of the philosophies behind popular nutritional lines. Be sure you can define all of these philosophies before moving on.

a.  Treating Symptoms with Herbs: Many holistic practitioners still treat their herbal formulas like conventional doctors treat drugs. You must decide where you stand before you select a nutritional company.

b.   Full Meal Deal Philosophy: Some product lines are designed to offer a complete spectrum of nutrition. However, many companies will claim to have every nutrient necessary for optimal human health when in fact their product is quite deficient.

c.  Immune System Philosophy: Everyone agrees that when the body’s immune system is functioning optimally, every system of the body is improved. Some conditions or symptoms can actually go away without you ever knowing what was really causing the problem. When you help the body help itself, more areas of the body can be affected in a positive way.

d.   All-Natural, Whole Food: Today, the whole food movement is not only scientifically validated, but it has moved into the mainstream. Everyone is going all-natural. Everyone is eating whole foods and seeing incredible benefits. From a sales and marketing perspective, if you’re not focusing on whole food nutrition, you’re behind the times and your sales will suffer for it. The bottom line: product reorder rates for whole food products are off the charts.

e.   Scientifically Enhanced: Although we’ve seen strong evidence to suggest that all-natural products tend to sell better, some companies have more of a scientific slant. Many scientists feel that based on the depletion of nutrition in the soil and other environmental concerns, it is necessary to scientifically enhance nutritional products for maximum assimilation.

7.   Science vs. Testimonials: Personal health experiences have been, and always will be, a powerful way to introduce potential consumers to excellent products. However, people in the twenty-first century are now more concerned with scientific validation rather than hype and sensationalism.

8.   Beware of Junk Science: Right now, network marketing is going through a junk science phase of epic proportions. It’s not wise to trust any study that is not backed up by many objective, unrelated parties.

9.   Orac Schmorac: ORAC (Oxygen Reduction Antioxidant Capacity) is an interesting methodology for determining antioxidant levels in different foods. However, this methodology is not recognized by any legitimate scientific body and it’s not standardized so scores tend to be radically different from study to study. ORAC is in no way an indicator of health, so a higher score may indicate that it is less healthy rather than more healthy as everyone assumes. Use it for your own edification, but don’t rely on ORAC as an legitimate measure of health benefits in products.

10. Numbers Don’t Lie: Next time someone tries to shove a study down your throat, demonstrating the superiority of their product over the leading competitors, ask them to produce some numbers. More important than any scientific study is the comparison of two or more companies’ sales, growth, and customer/distributor retention. These numbers tell the whole story.

11. When you’re dealing with human lives, an ounce of prevention is definitely worth a pound of cure. In fact, it’s not even an option. If you’re marketing a product that is not protected in any way against the risk of bacterial outbreak or you’re using ingredients that are controversial or even dangerous, you might be better off not going into business with that product.

12. It’s better to start with an original concept than try to steal someone else’s thunder. Some companies have made a career out of jumping on the latest new discovery and trying to launch their own version of it. Copycats are generally at odds with the industry and tend to be constantly in the courtroom, battling for life.

13. Research the people behind the latest product discoveries. By reviewing all of the popular books on cutting-edge health and nutrition research, you can get a fantastic feel for what is developing in the world and how you can leverage these discoveries in a distributorship.

Personal Care Industry

14. Find a company that markets personal care products with safe and effective ingredients. These products are great alternatives to the products on the market that contain harmful ingredients.

15. Mineral oil, petrolatum, and Propylene Glycol are just a few of the more common ingredients labeled “harmful” by some personal care product companies. They would have you believe that these ingredients could cause serious health problem. True or not, it’s a powerful marketing strategy.

16. Another powerful marketing strategy is to promote a unique ingredient that no other product has. The ingredient could be very rare or difficult to acquire. The ingredient may be accompanied by some new research or study.

17. Many companies have incorporated the strategy of hiring a well-known expert or celebrity who has a background in personal care products. By leveraging the name and reputation of this individual, they’re able to successfully launch a new product brand.

Household Products

18. Environmentally friendly household products offer alternatives to products that contain chemicals toxic to the environment. Consumers are even willing to pay more to buy the non-toxic products.

19. Another great selling point for many household products is safety. This is an excellent selling point and something to look for.

20. Color, scent, texture, taste, and packaging can all be unique features to set a brand apart from the pack.

Telecom Industry: Long-Distance Service/Cell Phones/Calling Cards/VOIP

21. When considering a network marketing industry, telecommunications can be an attractive choice at first glance. But there are some serious hang-ups that everyone should know about before getting involved.

a.  Typical telecom MLMs pay out a fraction of one percent per level on five or six generations of commissions, which is not enough to support distributors on telecom usage alone. Most MLMs pay five percent per level on average.

b.   Training bonuses are considered illegal in the United States, but they are still being used by most telecom companies to supplement usage commissions.

c.  Price wars caused from the deregulation of the telecom industry have led to virtually free long distance and no profit margins for distributors.

d.   Pre-paid phone cards are a dying industry. Just say no.

e.   Telecom consumption for Baby Boomers is not increasing with time.

f.    Even though there are still a handful of charismatic individuals at the top of several top telecom companies making millions and beckoning to the masses to hop on the bandwagon, telecom is one of the most difficult industries for the average distributor in today’s market. It’s a dying breed.

Branding

22. No matter which industry you’re marketing, a company’s overall performance comes down to how well a company can brand their product in a competitive marketplace.

23. Although experts agree that a network marketing product must be a traditional, mass-market product, it must also have something that sets it apart. Some marketers call it a USP, or a unique selling proposition. No matter what you call it, the product must have a special something that is recognized by the masses as such.

24. Since women make up a vast majority of the decision makers in any purchase, it’s important to understand what women are looking for in a product.

25. Within the past few years, some of the most powerful texts and presentations on the power of branding have been released into the marketplace. It’s no wonder that intelligent business owners are truly starting to understand these principles designed to create lifetime product loyalty and a culture of satisfied repeat customers.

That about wraps it up. Be sure to follow these steps when selecting the BEST product and you’ll see many times more profit, and retains more customers long term.

About the Author

Daren C. Falter is the author of the network marketing industry-wide best seller How to Select a Network Marketing Company. Daren has been a consultant to the network marketing industry for over 12 years and a student and participant for over 20 years. Daren has built downline organizations into the tens of thousands of distributors with several different companies. Daren is a popular convention speaker and trainer. You can visit Daren online at his blog at  www.networkmarketingreview.com. You can also order Daren’s best-selling MLM book at www.networkmarketingbook.com.

Daren recently launched a new network marketing company, Yoli, Inc., near Salt Lake City, Utah. Daren and his four partners are excited to introduced the worlds most nutritious beverage using patented BlastCap™ Technology. For more information about Blast Cap Technology, Blast Caps, or Yoli, visit Yoli at www.prelaunchinsider.com.

Copyright ©2009 DC Falter Marketing, Inc. ALL RIGHTS RESERVED

ATTENTION: Breaking News!

Daren Falter will be launching a new company called Yoli. We will be introducing an incredible new nutritional formula in the form of a delicious functional beverage using Mikel Anderson’s patented Blast Cap Technology. The founders of Yoli are Robby Fender, Daren Falter, Rick Eisele, Corey Citron, and Michael Prichard. To find out more about Yoli Blast Cap Technology, visit www.prelaunchinsider.com

Kingsley Ennis is one of the  few “hand selected” FOUNDING DISTRIBUTORS that are helping to launch this new company … and you can join him and one of the fastest growing teams in all of Yoli at the very beginning of this great network marketing adventure!

With a background in the Seminar Industry and 12 years of Noteworthy Success in Network Marketing Kingsley is the Author of “Split Second Marketing” & “Your Extreme Advantage”. You can listen to them FREE at www.usahomebusinessexperts.com

QUESTIONS ABOUT YOLI?  Email kingsley@goyoli.com or call 717-303-5710.

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