Yoli Founder Daren Falter talks about “How to Scrutinize Nutritional Products: Part 2.”
Picking a Winning Nutritional Product: Part II
By Daren C. Falter
Immune System Philosophy
Another type of nutritional product is what I call an immune system product or a product line that focuses on building the body’s immune system. The immune system is your front line of defense against infections, diseases, and other illnesses, and it is regulated by nutrition. If we give the body’s cells everything they need for optimal health, the body can take care of itself, with a strong immune system to ward off disease and maintain optimal health. As a result of this philosophy, immune system companies have developed products that do not treat symptoms. These products are developed to assist the body in getting to the root of the problem by helping the body correct its nutritional balance and eliminate any deficiencies.
Hypothetically speaking, if you were to take a product designed to boost the immune system and your headache were to go away, you might conclude that it wasn’t a mask designed to temporarily cover up your symptom. Your body may simply be getting the nutrition necessary to take care of itself. Sadly, in our study we only found a handful of companies with a preventative philosophy and a focus on the immune system. However, based on product sales and retention figures, this is probably the most consistent, sound, and popular philosophy on the market today.
Even though the immune systems products seem to provide the best overall solution to human health challenges, sometimes consumers simply need a specific herb, herbal combination, or a special nutrient designed to address a specific problem or ailment. In these situations, a product designed to treat the whole body is not sufficient. However, in most cases, a healthy immune system is all that is required to keep people in optimum health. From a marketing and sales perspective, this philosophy seems to generate the best sales and retention.
Science vs. Testimonials
Presently we are moving from an era of salesmanship into an era of science. Some call it the information age, and it is changing the way people are selecting a nutritional product line. In the 1980s, people attended opportunity meetings and were pitched on the latest new product or service. Then, a handful of distributors would get up on stage and tell about how this nutritional product had helped them lose thirty pounds, re-grow hair, and get off of antidepressants in one week (I’m attempting to sensationalize a bit, if you weren’t picking up on that). The decision to buy the product and to get involved with the distributorship was purely emotional.
During the 1990s, although many people were still making their decisions based on emotional factors, many others started to do their due diligence when investigating a product line. People were getting tired of the hype associated with only testimonials and no scientific backing. As studies on nutrition became more scientific, people became more analytical in their approach to selecting a good product.
It’s very clear that people in the twenty-first century are more concerned with scientific validation rather than hype and sensationalism. While companies of the ‘80s relied on emotional hype, companies launching in 2009-2010 are prepared to spend millions of dollars on product research and technology. Network marketing is now big business and companies that are competing are investing in scientific validation.
All-natural, whole food philosophy
Ten years ago, I was much more critical of the whole foods sales pitch. Almost everyone who was making a big deal about whole foods was more concerned about saving endangered naked mole rats than they were about saving human lives. But I must now admit that these hippies were really on to something. Today, the whole food movement is not only scientifically validated, but it has moved into the mainstream. Everyone is going all natural. Everyone is eating whole foods and touting incredible benefits. From a sales and marketing perspective, if you’re not focusing on whole food nutrition, you’re behind the times and your sales will suffer for it.
Frankenstein’s monster
What does it mean to be whole food, and what does it mean to be synthetic? Even the whole food products industry is confused about this one. A whole food product is simply a product delivered in its natural, whole state while a synthetic product is man made or put together in a man-made formula. Even though some products are a sampling of many different nutrients derived from whole food sources, they’re still synthetically formulated. In other words, some human being decided how much of each nutrient goes into the product as a standard for that product or they fill the product with extracts from a natural source. It’s hard to claim your product is a whole food when it has a breakdown of how many milligrams of beta-carotene are in the product, and how many international units of vitamin C are in each bottle —especially when these amounts are the same in every bottle. How can a whole food product have perfectly defined amounts in neat little portions, perfectly measured and then pressed into pills or encapsulated? I call these products Frankenstein’s monster. Dr. Frankenstein believed in assimilating parts and pieces of once organic, living matter and trying to breathe new life into them. All of the parts were from natural sources, but they were put together in unnatural ways. Scientists who try to second-guess nature or improve upon it are truly distinguishing themselves in a way that other scientists fear.
Real whole foods don’t have itemized labels. They may tell what plant or botanical is in the product, but to break down the amounts of beta-carotene, calcium, and zinc is to admit that some human being manufactured this product to their specifications. With a whole food, you get what you get the way nature intended. True, there are some very smart scientists out there. But can scientists really improve on an all-natural, whole food formula? That’s a question you can only answer for yourself. I admit to leaning toward the philosophy of “you can’t improve on God’s formulas.” Is it because I’m a spiritualist? I assure you that I’m more of a scientist than a spiritualist. My conclusions are strictly based on the numbers. Product reorder rates for whole food products are off the charts.
One day it may be required that whole food products that are not really whole food formulations to at least come up with a fancy new marketing term such as “scientifically enhanced” so the rest of the marketplace wouldn’t get so confused. This way, the products derived from whole food sources, but then scientifically reengineered into a specific formulation, could distinguish themselves from the synthetic products that are actually man-made, laboratory-produced nutrients designed to mimic nature. The lab-produced product lines would probably need a fancy name as well, because no one cares for the word synthetic.
Scientifically enhanced
Other voices claim that based on the depletion of nutrition in the soils and other environmental concerns, no products or ingredients in their natural state have enough nutritional value to supplement a fruit fly, much less a human being. This group feels that God has given humans the intelligence to enhance human nutrition through scientific methods. I must admit that I do agree with this philosophy to an extent. After all, so many manufacturers of nutritional supplements feel that offering whole food, all-natural, or organic products take the place of good science. They feel that no studies are necessary to validate the benefits of their product. Their belief in their natural products supersedes all rational thought.
My research points me to this conclusion: all-natural, organic, whole food products validated through scientific studies will retain more long-term customers than any form of synthetic products. They also produce the best sales, reorders, and retention of customers and distributors.
Taking the all-natural theme too far
Some people get so caught up in the all-natural battle cry that they disregard all practicality. After all, if you really wanted to start a business that supplied organic, unaltered whole food botanicals to consumers, you’d have to hand-gather herbs from some virgin rainforest and then hand-deliver them to your clients—no processing, no packaging, and you’d better figure out how to clean the bacteria off your hands without using harmful chemicals so you don’t contaminate the goods. No one can really claim to market all-natural products when they have to process them into tablets or liquids. No nutritional supplement manufacturers can downplay the role of technology in the mass production of highly effective supplements. Even the all-natural products are encapsulated, pressed, freeze-dried, pasteurized, or processed in some other high-tech manner to allow for safe, mass distribution. Some things are lost in mass production, but so much is gained when you can standardize the process. You want to be able to touch the four corners of the globe with your product. You must be able to trust that your product will be stable and effective once it reaches the other side of the world.
About the Author
Daren C. Falter is the author of the network marketing industry-wide best seller How to Select a Network Marketing Company. Daren has been a consultant to the network marketing industry for over 12 years and a student and participant for over 20 years. Daren has built downline organizations into the tens of thousands of distributors with several different companies. Daren is a popular convention speaker and trainer. You can visit Daren online at his blog at www.networkmarketingreview.com. You can also order Daren’s best-selling MLM book at www.networkmarketingbook.com.
Daren recently launched a new network marketing company, Yoli, Inc., near Salt Lake City, Utah. Daren and his four partners are excited to introduced the worlds most nutritious beverage using patented BlastCap™ Technology. For more information about Blast Cap Technology, Blast Caps, or Yoli, visit Yoli at www.prelaunchinsider.com.
Copyright ©2009 DC Falter Marketing, Inc. ALL RIGHTS RESERVED
ATTENTION: Breaking News!
Daren Falter will be launching a new company called Yoli. We will be introducing an incredible new nutritional formula in the form of a delicious functional beverage using Mikel Anderson’s patented Blast Cap Technology. The founders of Yoli are Robby Fender, Daren Falter, Rick Eisele, Corey Citron, and Michael Prichard. To find out more about Yoli Blast Cap Technology, visit www.prelaunchinsider.com
Kingsley Ennis is one of the few “hand selected” FOUNDING DISTRIBUTORS that are helping to launch this new company … and you can join him and one of the fastest growing teams in all of Yoli at the very beginning of this great network marketing adventure!
With a background in the Seminar Industry and 12 years of Noteworthy Success in Network Marketing Kingsley is the Author of “Split Second Marketing” & “Your Extreme Advantage”. You can listen to them FREE at www.usahomebusinessexperts.com
QUESTIONS ABOUT YOLI? Email kingsley@goyoli.com or call 717-303-5710.
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