Yoli Founder Daren Falter talks about “How to Scrutinize Personal Care Products.”
Picking a Winning Personal Care Product
By Daren C. Falter, Author of How to Select a Network Marketing Company
Personal Care Products
Now we’ll have a discussion on the philosophies behind selecting a great personal care line. Since personal care products do show up among the top 30 companies in network marketing (listed in the back of this book) and since they represent the second most popular industry next to nutritional supplements, we need to discuss the basics of evaluating a top product line.
All of the good; none of the bad
Many companies have adopted this philosophy with their personal care products. The idea is very simple. Take all the ingredients that have been known to be good for the skin, hair, and body and add them to the product. Take all the ingredients known to be bad and leave them out of the product. Be sure to check the labels on all of the company’s personal care products.
Natural and organic
Another popular philosophy that goes along with the “all of the good” philosophy is the idea of using all-natural and organic ingredients. This philosophy is gaining in popularity every year as people are becoming more sensitive to the environment around them and the products they consume.
Hypoallergenic
Allergies have become one of the biggest concerns in healthcare today. Topical allergies and even reactions to scents and aromas can be debilitating. Be sure the product you research has been thoroughly researched for its potential to cause allergic reactions.
Alternatives Strategy – Replace the Good with the Bad
One of the best marketing strategies I have seen with personal care products is the alternative strategy. Look for a company that markets its personal care products as a safe and effective alternative to the products on the market that contain harmful ingredients. Natural, safe, and effective are the operative words.
Here are some of the controversial ingredients commonly found in store bought personal care items. Go check your shampoo bottles and skin care products for the following:
• Mineral oil is a mixture of refined liquid hydrocarbons derived from petroleum. It is the stabilizing ingredient of many skin formulas. Mineral oil forms a film on the skin, blocking the pores and interfering with normal skin respiration. Therefore it may dry the skin and also be a contributing cause of blemishes and even stop the development of skin cells altogether.
• Petrolatum is found in products, such as Vaseline, that do not penetrate the skin,
but sit on the surface, blocking natural respiration, excretion, and absorption of other nutrients. Petrolatum is derived from petroleum, a dark, oily, flammable liquid used in gasoline and kerosene.
• Propylene Glycol is a known skin irritant. It dries the skin from the inside out while clogging pores and causing blemishes. This is the primary ingredient in brake fluid and antifreeze! Use it in your car, not on your skin.
Many other controversial ingredients exist; however, the ingredients I mentioned are commonly promoted as harmful.
Is It Marketing Hype?
No one but an esthetician with a background in biochemistry and a knowledge of cosmetics could really know if these ingredients really harm the body. Some say that these ingredients have never been known to cause any problems. Some say there is no documentation to prove such. However, as a marketing strategy, this alternative ingredients strategy has been proven to build tremendous brand loyalty and attachment.
Unique ingredients
Another powerful marketing strategy is to promote a unique ingredient that no other product has. Maybe the ingredient is very rare or difficult to acquire. The ingredient may be accompanied by some new research or study. If a company is first to include an ingredient in their product that could be used by other companies, and that product becomes a top seller, copycat products may follow. However, if the company is strong and well financed, being first to market can distinguish that company as the market leader, and the leader will generally capture a majority of the market share. Some of the unique ingredients that are used in personal care products include citrus, aloe vera, tea tree oil, mint oil, essential oils, alpha-hydroxyl acids, OPCs, algae or spirulina, fruit rind, fruit husk, unique and safe emulsifiers, humectants, and even human placenta.
Unique formulator
Many companies have incorporated the strategy of hiring a well-known expert or celebrity who has a background in personal care products. Leveraging the name and reputation of this individual, they’re able to successfully launch and build a new product brand.
Household Products
Now it’s time to review household products. Household consumables have been one of the most traditional product industries represented through network marketing over the years. Here are some ideas top companies are incorporating to add more to their bottom line.
Environmentally friendly
Network marketing is filled with companies that market environmentally friendly household products. These companies offer alternatives to products that contain chemicals toxic to the environment. Consumers are even willing to pay more to buy the non-toxic products. Make sure to only look for environmentally friendly products.
“We can’t turn our backs on the web of life that sustains us …”
-Paul Hawken, The Ecology of Commerce21
Safety
Another great selling point for many household products is safety. For example, some companies have household cleaning detergents that will not harm a child if swallowed. You usually can’t say that about most store-bought brands. This is an excellent selling point and something to look for.
Unique features
Color, scent, texture, taste, and packaging can all act as unique features to set a brand apart from the pack. With repeat use, so many consumers will develop a strong brand attachment based on any of these simple factors. They could even develop a lifetime product attachment.
About the Author
Daren C. Falter is the author of the network marketing industry-wide best seller How to Select a Network Marketing Company. Daren has been a consultant to the network marketing industry for over 12 years and a student and participant for over 20 years. Daren has built downline organizations into the tens of thousands of distributors with several different companies. Daren is a popular convention speaker and trainer. You can visit Daren online at his blog at www.networkmarketingreview.com. You can also order Daren’s best-selling MLM book at www.networkmarketingbook.com.
Daren recently launched a new network marketing company, Yoli, Inc., near Salt Lake City, Utah. Daren and his four partners are excited to introduced the worlds most nutritious beverage using patented BlastCap™ Technology. For more information about Blast Cap Technology, Blast Caps, or Yoli, visit Yoli at www.prelaunchinsider.com.
Copyright ©2009 DC Falter Marketing, Inc. ALL RIGHTS RESERVED
ATTENTION: Breaking News!
Daren Falter will be launching a new company called Yoli. We will be introducing an incredible new nutritional formula in the form of a delicious functional beverage using Mikel Anderson’s patented Blast Cap Technology. The founders of Yoli are Robby Fender, Daren Falter, Rick Eisele, Corey Citron, and Michael Prichard. To find out more about Yoli Blast Cap Technology, visit www.prelaunchinsider.com
Kingsley Ennis is one of the few “hand selected” FOUNDING DISTRIBUTORS that are helping to launch this new company … and you can join him and one of the fastest growing teams in all of Yoli at the very beginning of this great network marketing adventure!
With a background in the Seminar Industry and 12 years of Noteworthy Success in Network Marketing Kingsley is the Author of “Split Second Marketing” & “Your Extreme Advantage”. You can listen to them FREE at www.usahomebusinessexperts.com
QUESTIONS ABOUT YOLI? Email kingsley@goyoli.com or call 717-303-5710.
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