Yoli Founder Daren Falter tells “A Fish Story.”
How to Select the Right Product Industry
What to SELL and WHY!
PART II: An MLM Fish Story
By Daren C. Falter
A fish story
How do you know what the market is demanding today? Ask the bait shop clerk, and then take his advice! Here’s a short story to illustrate my point.
Once upon a time there was a man who decided to go fishing out on a lake. While sitting in his rowboat, the man was eating potato chips and casting his line in the water. He was having an okay day. After all, he had just started fishing and he already had a few bites. After finishing his second large bag of potato chips, the man remarked to himself, “Self, you know something, I just love potato chips. I wonder how them fishies would like these things? I can’t imagine that they would prefer them slimy worms over these tasty potato chips.” So he substituted the night crawlers for a few ruffled chips. He stuck the chips to his hook using some chewing gum and then he cast his line in the water. After several hours went by with not so much as a nibble, the man decided to hoist anchor and paddle on over to the local bait shop for some advice from the local expert.
The bait shop clerk referred the man to a florescent colored jar with the words Super Bait on the label. The man had been reading about this new fangled stuff in his fishing magazines for months but hadn’t tried it. The shop clerk ssured him that it was the most effective bait he’d ever used on this lake. So the man took the shop owner’s advice and bought the Super Bait. The man immediately rowed back out to the middle of the lake, got his hook ready, and proceeded to open the new bait. That’s when the smell hit him. “This stuff is disgusting,” he remarked. “I can’t imagine what any living creature would want with this stuff.” However, he decided that it was getting late and he had nothing to lose. So he cast his line in the water, and to his surprise, within five minutes he had caught two fish! That day, the man caught his limit faster than he ever had in his life. The man was glad he consulted the expert. He was able to discard his own limited reasoning and take advice from a qualified expert. He wondered why he hadn’t asked for expert advice sooner.
I’m sure you can draw your own analogies from this story. However, for the sake of those who are still catching up … the local shop owner represents the many network marketing experts whose advice I have learned from and referenced for this book. These experts have been figuratively working the bait shop and fishing in the local lake for many more years than the rest of us. They know what the fish are biting on and what they aren’t. These experts are pointing us to the most profitable trends in network marketing. The Super Bait represents viable network marketing products and services. The worms and the chips represent low-demand product industries with limited appeal. The man represents a new distributor, and the fish represents new customers and distributors. The fish are tired of being fed potato chips. How long will it take you and me to forsake our own reasoning, take the advice of the experts, and get some Super Bait? The fish are waiting!
Success leaves clues
Finally, another great way to find a successful business model is to study successful businesses and business people. Why not learn from the masters? As expert sales trainer Brian Tracy says, “Success leaves clues.” Before writing this book, I searched for every clue I could find. I made a list of the top twenty most successful companies of all time, and I found out which primary products or services they were marketing. Then I made a list of the top twenty active (not retired) income earners in network marketing and found out in which industries they were earning their millions. I studied these industries. I also did the same for the bad examples. I took the most prominent companies that went out of business based on lack of sales, and I found out which primary industry they represented. Through this research I’ve been able to determine what the marketplace is demanding today and what it is not.
About the Author
Daren C. Falter is the author of the network marketing industry-wide best seller How to Select a Network Marketing Company. Daren has been a consultant to the network marketing industry for over 12 years and a student and participant for over 20 years. Daren has built downline organizations into the tens of thousands of distributors with several different companies. Daren is a popular convention speaker and trainer. You can visit Daren online at his blog at www.networkmarketingreview.com. You can also order Daren’s best-selling MLM book at www.networkmarketingbook.com.
Daren recently launched a new network marketing company, Yoli, Inc., near Salt Lake City, Utah. Daren and his four partners are excited to introduced the worlds most nutritious beverage using patented BlastCap™ Technology. For more information about Blast Cap Technology, Blast Caps, or Yoli, visit Yoli at www.prelaunchinsider.com.
Copyright ©2009 DC Falter Marketing, Inc. ALL RIGHTS RESERVED
ATTENTION: Breaking News!
Daren Falter will be launching a new company called Yoli. We will be introducing an incredible new nutritional formula in the form of a delicious functional beverage using Mikel Anderson’s patented Blast Cap Technology. The founders of Yoli are Robby Fender, Daren Falter, Rick Eisele, Corey Citron, and Michael Prichard. To find out more about Yoli Blast Cap Technology, visit www.prelaunchinsider.com
Kingsley Ennis is one of the few “hand selected” FOUNDING DISTRIBUTORS that are helping to launch this new company … and you can join him and one of the fastest growing teams in all of Yoli at the very beginning of this great network marketing adventure!
With a background in the Seminar Industry and 12 years of Noteworthy Success in Network Marketing Kingsley is the Author of “Split Second Marketing” & “Your Extreme Advantage”. You can listen to them FREE at www.usahomebusinessexperts.com
QUESTIONS ABOUT YOLI? Email kingsley@goyoli.com or call 717-303-5710.
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